To reinvigorate the Inner West strata agency, a next level branding and brand strategy were developed to help raise the bar for what strata brands can and should present to the market. The focus of the strategy was to highlight the sophisticated service offered by the agency.
In addition to the brand strategy, a website was created specifically designed and developed to meet the unique needs of a strata agency called Strata Embassy. The website was designed to be user-friendly and intuitive, with a focus on showcasing the agency's services and expertise in strata management.
To complement the brand and website, a content strategy was developed that featured a range of informative and engaging content such as articles, videos, and podcasts. The content was designed to educate and inform potential clients on the complexities of strata management and the benefits of working with Strata Embassy.
The brand was developed with the name Embassy to create an icon that takes its visual cues from regality and sophistication. The name Embassy reflects the agency's commitment to providing an exclusive and sophisticated service to their clients. The visual elements of the brand, such as the logo and colour palette, were carefully selected to reflect the brand's sophisticated and professional nature.
The brand strategy focused on highlighting the agency's commitment to delivering exceptional service to their clients. This included creating a brand proposition that emphasised the agency's unique approach to strata management. By placing an emphasis on the agency's commitment to their clients, the brand strategy helped to differentiate Strata Embassy from other strata management companies in the market.
The reinvigorated Inner West strata agency was able to raise the bar for what strata brands can and should present to the market with next level branding, brand strategy, website, and content.
The sophisticated service offered by Strata Embassy was highlighted through the brand strategy, which was complemented by a user-friendly and informative website and engaging content. The brand's visual elements reflected the agency's commitment to providing an exclusive and professional service to their clients.