Digital Property Campaigns

Reach thousands of locals and attract passive buyers to your properties through tried and tested strategies whilst building your brand and agent profile.

 

Precision Ad Targeting

Start to win the digital advertising war by fuelling your digital advertising with precision demographic, geographic and lifestyle targeting.

  • Raise your market visibility
  • Reach passive buyers and sellers
  • Make ad spend work harder
  • Tried & tested strategy
 

Stunning Microsite

Strategic targeting is only half the battle: captivating storytelling is key. Our landing pages are built to engage, entice and generate leads.

  • Unique .com URL connects you & your brand to a property address
  • Develop & expand digital footprint
  • Backlinking strategy to improve your SEO
  • 12 months visibility for every campaign
     
 

Measurable Results

We give you your own campaign dashboard, so you can track the success of your advertising, and keep your vendors informed about their online campaign progress.

  • Track your progress in real-time
  • Increase your lead generation
  • Give reports to vendors
  • Compare previous campaign results
     
 

 

Drive your local audience to your branded websites, develop long term digital strategy and win the brand awareness game.

 

Strategic Targeting

Using a combination of demographic, behavioural and geographic targeting, ads for your residential listing are strategically targeted at buyers who are actively searching for properties like yours.

This focused approach ensures that your ad spend reaches the right people at the right time.

 

Optimised for mobile devices

In today's mobile-centric world, ensuring that your property listing looks fantastic on smartphones and tablets is crucial. Our campaign microsites are designed with this in mind, guaranteeing that your property looks stunning and functions flawlessly on any device.

 

Tailor-made for your brand

Our single-property microsites are tailor-made for your brand offices. They showcase your high-resolution images, videos, 3D tours and interactive floor plans to create an engaging online showcase that brings the property to life.

 

Measurable results

We provide you with reporting on click-through rates, conversion rates, and even cost-per-click data. But it's not just about reports - we actively monitor your advertising strategy to ensure that your marketing dollars are being spent for maximum strategic impact.

 

Stay front-of-mind with retargeting

With retargeting in your advertising arsenal, you can re-engage users who have previously visited your single-property microsites. Gently remind them of the property's appeal and reinforce their interest.

 

Build your local profile and personal brand

Our digital property campaigns energise local sellers as well as local buyers.

By consistently delivering high-quality content and engaging experiences to potential buyers, we help you establish yourself as the agent to watch in your local marketplace - laying the foundation for future listing opportunities.

Campaign Packages & Pricing

 

Prestige

Our entry-level residential campaign package is a perfect way to cost-effectively add digital advertising to any campaign.
$450
21 days
10,000 – 30,000 ads served
200 – 1,000 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Reporting Dashboard

Prestige Plus

With extra ad spend and retargeting, Prestige Plus adds extra reach and frequency to your campaign.
$700
21 days
12,000 – 34,000 ads served
250 – 1,500 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • Reporting Dashboard

Luxe

Our best-value campaign offers comprehensive channel coverage to reach a wider audience and generate more leads.
$900
21 days
15,000 – 50,000 ads served
300 – 2,000 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • Google Display Ads
  • Reporting Dashboard

Super Luxe

Our top-of-the-line package is built to reach high wealth individuals who focus on premium lifestyle properties across a broader area.
$1,400
21 days
20,000 – 80,000 ads served
360 – 3,000 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • Google Display Ads
  • LinkedIn Ads
  • Reporting Dashboard

Success

A short & sweet social campaign to boost awareness of your recently completed sale to nearby property owners.
$100
5 days
1,500 – 4,000 ads served
100 – 250 clicks
  • Facebook Ads
  • Instagram Ads
  • Reporting Dashboard

Local

Our entry-level commercial campaign package is a perfect way to cost-effectively add digital advertising to any campaign.
$500
21 days
3,000 – 10,000 ads served
150 – 600 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Reporting Dashboard

Local Plus

Local Plus features extra ad spend and retargeting to give you extra reach and frequency over the course of your campaign.
$700
21 days
5,000 – 12,000 ads served
200 – 800 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • Reporting Dashboard

State

Our State package casts a wider net, and adds LinkedIn ads into the mix to target business decision-makers, investors and high-income individuals.
$1,600
21 days
10,000 – 30,000 ads served
220 – 1,200 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • LinkedIn Ads
  • Reporting Dashboard

State Plus

State Plus builds on the State package with additional budget for more ad placements, and also includes the option to have us use your contact database for ultra-precision ad targeting and remarketing.
$1,800
21 days
12,000 – 36,000 ads served
250 – 1,500 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • LinkedIn Ads
  • Option for custom database targeting
  • Reporting Dashboard

National

National package is perfect for listings that need national reach. It comes with extra ad placements to cover interstate targeting and an extended campaign duration.
$2,600
28 days
16,000 – 48,000 ads served
300 – 2,000 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • LinkedIn Ads
  • Option for custom database targeting
  • Reporting Dashboard

National Plus

National Plus includes everything in National, and adds extra ad placements and Google Search advertising to the mix for comprehensive multi-channel coverage.
$3,500
28 days
20,000 – 80,000 ads served
360 – 3,000 clicks
  • Property Microsite (w/custom url)
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • LinkedIn Ads
  • Option for custom database targeting
  • Google Search Ads
  • Reporting Dashboard


Important Information & Disclaimer
All prices include 10% GST. Typical performance figures for ads served & clicks are indicative only, and are not guaranteed. These figures may be updated from time to time to reflect new trends or data.

 

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