Scott Thornton
Crafting a brand strategy, agent website and social marketing for an agent team that moves with clients needs, goals and aspirations to deliver better results as a leader with The Agency.
Brand Strategy Website Marketing Content
For this project, we developed a brand strategy that focused on the team's ability to adapt to their clients' needs and deliver better results. Our brand proposition of "we move with you" aimed to highlight their personalised approach and commitment to providing exceptional service. We wanted to emphasise that their team is a leader in the industry and can navigate any situation to achieve the best outcome for their clients.
To support their brand strategy, we created a team website that allowed them to promote their own content and showcase their expertise. The website was designed to be user-friendly and easy to navigate, with a focus on lead capture. We ensured that the website had a modern and sleek design that aligned with their brand and conveyed their professionalism.
In addition to the website, we developed a comprehensive social media marketing strategy that focused on core messages, targeted the right audience, and delivered content at the right time to drive traffic and build their personal brands. We created engaging content that highlighted their team's expertise and unique approach, and we used social media advertising to reach their target audience.
Our goal was to create a cohesive and impactful brand strategy that would position the team as leaders in the industry and drive leads. By combining a strong brand proposition, a user-friendly website, and effective social media marketing, we were able to achieve these goals and help the team grow their business.
