Pilcher Residential
Re-defining how an agency can communicate their message for a Proudly Independent boutique shop with category breaking branding, strategy, illustrations and next-gen digital platform.
Brand Strategy Branding Website Materials Content
The Proudly Independent boutique shop approached us to redefine their brand strategy and design a next-gen digital platform that would stand apart from the competition. Through a series of workshops and meetings, it became clear that the client's primary objective was to develop a brand that was unlike any other and to stand out in a crowded marketplace.
Our team set out to redefine what a real estate brand could look like. We created bespoke illustrations to ensure that the brand assets were completely unique and would grab attention. The illustrations are modern, edgy, and feature a striking colour palette that sets them apart from the competition.
The use of bold and dynamic design elements allowed us to break free from traditional real estate branding and create a visual language that captures the brand's unique personality.
The brand strategy was focused on the concept of being 'Proudly Independent.' This idea came from the fact that the client is surrounded by franchise groups and large independent agencies that fail to offer a personalised service.
To emphasise their point of difference, we created a brand that celebrated their independence, their commitment to their clients, and their ability to provide a personalised service that larger agencies simply can't match.
The brand strategy was focused on the concept of being 'Proudly Independent.' This idea came from the fact that the client is surrounded by franchise groups and large independent agencies that fail to offer a personalised service.
To emphasise their point of difference, we created a brand that celebrated their independence, their commitment to their clients, and their ability to provide a personalised service that larger agencies simply can't match.
