Pilcher approached Push with a brief to revamp their current website and branding to stay on top of the competitive Inner West real estate market.
Our first step was to conduct a strategy workshop where we began to dissect who Pilcher really is, what they stand for and how they want to be seen. Throughout our thorough research we discovered that Pilcher's unique point of difference was their independence.
An independence that gives them the freedom to treat their clients as individuals and empower their team to always make the right decisions based on the right values.
This point of difference in their strategy then helped us create a framework of communication that would be reflected across all their collateral. The custom built website for example features unique illustrations that reflect the individuality and independence of the Pilcher team.
We also organised a fresh photoshoot and video for the team to feature on their website.