Wednesday, 12th January
Warburton Estate Agents is the market leader in residential and commercial property across the Hunter Valley with a 43-year history of servicing the area.
Push was approached to develop a new competitive positioning that adapts the brand to the modern property market.
This required an extensive design strategy to reflect their company values, with the aim to establish the quality of a metropolitan agency in a rural area.
To reflect this, we created a custom wordmark that forms the foundation for the brand language. This translated into a suite of messaging executed through a bespoke quote mark design that was used to highlight testimonials, case studies, and brand statements.
The repositioning strategy needed to be present in every part of the company – from a solid organisational culture to clear internal communications.
We guaranteed its success by developing value-driven marketing materials that spread the messaging consistently and effectively.
The final step was to create an engaging website supported by professional photography and high-quality content. This collateral helped to execute a brand launch campaign that successfully kick started Warburton’s competitive market position.
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