We were approached by Go Regional to create a brand mark and visual language that aligned with the position and target audience of the brand.
After providing Go Regional with different routes, they chose Route 1, a creative route that promotes positive and happy associations with the 'smile' elements within the logo. The mark and brand language is designed to be sophisticated, with a colour palette that reflects the great Australian earth. The messaging is clean and classic with brand elements taken from the round elements of the logo that will enable memorability and recall with viewers.
This branding framework helped us to design a custom built website with a careers page that integrates with Seek, a custom login for members where they would receive email updates on their saved searches and information on suburbs populated from the recent census.